With the Essentials Plan, you can avail of up to 5,000 monthly email sends, 24/7 email and chat support, assisted onboarding, role-based access, A/B testing, email scheduling, and automated customer journeys for $9.27 per month. It provides up to 1,000 email sends and includes tools such as pre-built email templates, over 300+ integrations, basic reporting and analytics, in-built forms and landing pages, and a creative assistant. The Free Plan is intended for first-time users and those new to email marketing. Mailchimp’s Marketing Platform offers four types of plans – Free, Essentials, Standard, and Premium. Cons SourceĪlthough Mailchimp allows users to customize email campaigns as per their needs, there are a few limitations since the pre-built templates are not as per expectations. Moreover, with Mailchimp, you can customize existing pricing plans and marketing campaigns. The main reason users prefer using Mailchimp is its ease of use and wide range of marketing automation tools. Content Optimizer: Analyzes millions of data points to provide insights on campaign performance and suggestions on creating more effective email content.Behavioral Targeting: Helps you create segments based on consumer behavior and target buyers based on buying patterns.Signup Forms: Built-in web forms that can be embedded on your website and emails help capture relevant customer information and identify qualified leads.Customer Journey Builder: Provides insights on how to engage with clients better, interact with them through multiple channels, and send them messages customized to their preferences.While SendGrid primarily caters to users looking to improve the deliverability of their email campaigns, Mailchimp is intended for organizations that want to expand their customer base and boost conversions through email marketing.įurther, Mailchimp also has its own CRM platform that helps you store all your contacts on a centralized database, track customer journeys in real-time, and get valuable insights on campaign performance. With over 300+ integrations with apps such as Canva, Instagram, Shopify, WooCommerce, Instagram, and Salesforce, Mailchimp is a comprehensive marketing and automation platform. Among all the SendGrid alternatives, Mailchimp is perhaps the most popular email marketing software.
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